A quote on iPhone from my yet- to-meet friend, Brian Tracy, got me thinking. “We must look for the opportunity in every difficulty instead of being paralyzed by the difficulty in every opportunity.” Walter E. Cole, Korean War Hero. What are the opportunities for businesses if Obama care gets fully implemented? The line started moving and I shifted back to lessons learned in the political process.
Here are the cliff notes:
Political Process Business Lesson
Most people don’t care(50% vote)! Most customers are too busy
to notice you.
People occasionally pay attention Know your marketing and
Candidates exaggerate differences Stay consistent with your brand promises
and avoid reactionary competitive responses.
Voters vote Against as much as For Remember the 10 to 1 rule of customer service
Voting is a precious privilege Never take your customers or employee for
The lady is asking for my ID so I guess it’s time to get this show on the road. I suspect that by Thursday most businesses will be doing the same thing. Now back to that Obama care question:).