Seth Godin believes Weird, as in individualism is cool, has replaced Mass, which is fitting in. Mass is based on selling average products to average consumers. Godin suggests that making your product remarkable will result in individuals making comments to their friends in almost a viral way. He may have invented “going viral” for all I know. Apple, for instance, proved that having a remarkable product results in word of mouth “re-marketing” your product.
So if weird is here to stay and average is going away, I’m OK!