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a SMART blog on goals and applications.

CRASH Leadership


“Our goal with the redesign was simple: make all major functions accessible within two taps.” – Evernote


Now that, my friends, is a legitimate SMART goal!

Specific Measurable Attainable Realistic Timely

The only thing I am unsure of is the time frame they were working with, but I’m sure they were as concise in that area as they were with the rest of this very well-written goal.

And the result is beautiful! A brand new interface with bolder colors, cleaner lines, and increased functionality!

For a company with so much popularity and so much growth in the last few years, I am thoroughly impressed that they continue to improve a product that is already years ahead of its time.

But what resonated with me as I read about their new launch of Evernote 5 was THE GOAL. With such well-developed goals, no wonder their company is expanding by leaps and…

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